Case Study: Mark Hill Hair achieves a sell-out Christmas launch with Democracy PR

Mark Hill Hair drives 550% more traffic with Democracy

The customer, Mark Hill Hair, faced the challenge of positioning its new Pick N’ Mix™ range as a top beauty gift for Christmas within a tight three-month timeframe, while competing against premium brands like Dyson and Shark. The goal was to convince both new and existing customers to pay a higher price point for the new product. To address this, they engaged the vendor, Democracy PR.

Democracy PR implemented a media-focused solution that included targeted outreach to secure product placements with key opinion leaders and extensive coverage in broadcast, online, and print media. This strategy generated visibility that led to a sell-out as a Boots Star Gift feature on 'This Morning'. The results were significant, reaching over 758 million shoppers and driving a 550% increase in web traffic, which Mark Hill Hair reported as its best-selling launch in eight years.

Mark Hill Hair