Case Study: Gardena boosts UK sales and brand awareness with Democracy PR

GARDENA reaches 199M gardeners and boosts UK sales 55% with Democracy

Gardena, Europe's largest gardening brand, faced the challenge of being a challenger brand in the UK market. They hired Democracy PR to increase brand awareness and relaunch their hand tools range to a wider, more inclusive demographic without compromising their performance messaging.

Democracy PR created the "Top Of The Plots" campaign, an inclusive growing competition partnered with the National Allotment Society. This multichannel initiative reached over 199 million gardeners via broadcast and online coverage and contributed to a 55% year-on-year growth in UK sales for Gardena. The campaign's success was highlighted by a feature on BBC Breakfast, which directly led to a new product listing with a prestigious garden center.

GARDENA