Case Study: GARDENA inspires UK media and influencers with an immersive event by Democracy PR

GARDENA generates 1.5M media reach with Democracy

Gardena, Europe's leading watering brand, faced the challenge of being a challenger brand in the highly competitive UK market. The vendor Democracy PR was briefed to transform key opinion leaders into brand adorers by creating an event to educate and inspire them about Gardena's World.

Democracy PR held a bespoke, immersive event at the Garden Museum in London focused on storytelling rather than product. The event featured an interactive masterclass and a thoughtfully curated experience, resulting in overwhelmingly positive feedback. The vendor delivered measurable results, including a media reach of 1.5 million and the development of ongoing relationships with 31 high-profile attendees.

GARDENA