Case Study: Fray Bentos reignites festive brand love with Democracy PR

Fray Bentos boosts positive brand sentiment by 12% with Democracy

Democracy PR was engaged by Fray Bentos, a food brand, to reignite national affection for it and drive trial of a new seasonal pie. The challenge was to strengthen brand sentiment among core audiences and spark fresh digital conversation.

Democracy PR implemented an integrated campaign that included creating a limited-edition Christmas jumper, conducting a nationwide survey to shape press materials, and executing a gifting initiative for journalists and influencers. The campaign leveraged Christmas Jumper Day as a key hook for timely content. Democracy PR's efforts resulted in 30 pieces of news coverage, 111 pieces of influencer coverage with 24 million opportunities to see, and a 12% increase in positive brand sentiment.

Fray Bentos