Case Study: Five Farms boosts Sainsbury’s sales with Democracy PR

Five Farms reaches 475M shoppers with Democracy

The customer, Five Farms, faced the challenge of getting consumers to choose its Irish cream liqueur over established competitors during the key festive sales season, with a commercial goal to increase its rate of sale at its new listing with Sainsbury's. The vendor, Democracy, was tasked with driving this consideration and brand fame.

Democracy implemented a multi-channel PR approach for Five Farms, underpinned by authentic influencer partnerships and paid amplification. This strategy secured significant media coverage, including a pivotal feature on Channel 4's Sunday Brunch where it was praised by a prominent critic. This directly led to a dramatic sales increase at Sainsbury's, from one bottle per store per week to eight, and overall reached 475 million shoppers.

Five Farms