Case Study: Eisberg Wine boosts Gen Z awareness and drives retailer clicks with Democracy PR

Eisberg Wine boosts Gen Z awareness by 823% with Democracy

Eisberg Wine, a non-alcoholic wine brand, faced the challenge of building brand awareness among sober curious Gen Z consumers to position itself as a modern, quality choice and to demonstrate its market potential to retailers. To address this, they partnered with vendor Democracy, which utilized Spotify's advertising platform.

Democracy implemented a targeted Spotify campaign, using advanced listener data analysis to place ads on specific playlists and podcasts that aligned with the target demographic. They employed retargeting for top-performing audiences and included clear calls-to-action to drive purchases. The campaign delivered significant results, including over 750,000 ad listens and more than 1,500 clicks to retailers. Most notably, it achieved an 823% increase in Gen Z brand awareness, which successfully helped Eisberg prove its appeal to a younger demographic to key stockists.

Eisberg Wine