Case Study: Dulux Trade achieves greater reach for occupant-centred colour design with Democracy PR

Dulux Trade reaches 1.2M potential customers with Democracy

Dulux Trade faced the challenge of demonstrating how it educates architects to use color for creating harmony and inclusivity in occupant-centered spaces like healthcare and education facilities. To bring this to life, the company partnered with vendor Democracy on a public relations campaign.

Democracy implemented an integrated solution involving media relations, social campaigns, and an event hosted at the Royal Institute of British Architects. This approach successfully positioned Dulux Trade as a leading brand for architects, resulting in over 20 pieces of coverage in top design titles and reaching 1.2 million potential customers. A key achievement was a media partnership with Dezeen that extended the campaign's reach and gravitas.

Dulux Trade