Case Study: CI Group generates influencer leads with Democracy PR

CI Group generates 1K click-to-enquire leads with Democracy

CI Group, a UK-based company, faced the challenge of overcoming the seasonal drawbacks of conservatories, which are often too cold in winter and too hot in summer. Their research showed homeowners preferred to replace them with extensions. Democracy PR was engaged to help promote the message that insulating a conservatory transforms it into a year-round space at a fraction of the cost of a new extension.

Democracy PR overhauled CI Group's social media and launched an integrated campaign, collaborating with home and garden influencers and leveraging brand partnerships. This strategy included paid social amplification to reach a wider audience. The results were significant, generating over 5 million influencer opportunities-to-see and 1,000 clicks to enquire. A key success was their first TikTok collaboration, which delivered eight in-person appointment leads within its first month.

CI Group