Case Study: Arco boosts TROJAN sales and brand awareness with Democracy PR

Arco drives £750K in sales and a 1400% daily sales lift with Democracy

The customer, Arco, the UK's largest safety and workwear company, faced the challenge of raising awareness and driving sales for its TROJAN workwear brand among a new generation of tradespeople. They needed to generate £700K in sales and build a new base of brand fans within a month, with a focus on social media. The vendor, Democracy, was enlisted to address this.

Democracy launched the "Britain’s Toughest Tradie" campaign, which blended real-world events with a banter-led news story. They hosted competitive events and leveraged a national survey and influencer partnerships to engage the target audience on platforms like TikTok. This solution generated £750K in sales, a 1400% increase in daily sales from the event, and significant media coverage, including a front-page lead in the Daily Star. Democracy successfully delivered outstanding exposure and sales for the new TROJAN products.

Arco