Case Study: Nutshell (CRM & email-marketing growth platform) achieves 5x uplift to 60% trial conversion with Demio

Nutshell's small marketing team used Demio's automated webinars to scale engagement and recognize a 60% trial conversion rate

Nutshell, an industry-leading growth platform for CRM and email marketing, needed a more engaging, brand-aligned way for its “small and mighty” marketing team to connect with prospects and customers. After trying Zoom and GoToMeeting, Nutshell turned to Demio for a user-friendly engagement platform that could help them “scale the fun” and make attendees feel like participants rather than passive viewers.

Demio’s interactive features — polls, CTAs, emoji-friendly live chat, customizable landing pages, reminder emails, and automated webinars — let Nutshell run one-to-many demos, train users, and host weekly lunch-and-learns at scale. Using Demio’s automated webinars and live chat workflow, Nutshell drove a 5x increase in conversion (from 12% to 60%) for trial sign-ups and routinely engages customers across the funnel, improving attendance, real-time feedback, and overall engagement.

Nutshell

Kristen Gray Psychas

Manager