Case Study: Qvalia achieves a pipeline of qualified CFO leads and scalable webinars with Demio

How Qvalia Transformed a Demand Generation Experiment into Their Cornerstone Growth Initiative

Qvalia, a provider of next‑generation transaction management technology for B2B sales and accounting automation, faced a common fintech challenge: capturing the limited attention of busy CFOs and other decision-makers to educate them and generate qualified leads. To test webinars as a bridge between digital marketing and in‑depth seminars, Qvalia selected Demio’s browser‑based webinar platform to avoid downloads and deliver a smooth attendee experience.

Demio provided an intuitive, no‑install solution with fast onboarding (Qvalia had their first event ready in under 30 minutes), allowing the team to scale from small tests to larger live events. Using Demio they ran a webinar that attracted about 150 Nordic CFOs, synced Demio forms to landing pages and HubSpot, and turned webinars into a reliable source of qualified leads; as a result Demio‑powered events are now a cornerstone of Qvalia’s demand‑generation strategy and are being expanded globally.

Qvalia

Per Holmlund

Chief Marketing Officer