Case Study: Internet Marketing Universiteit achieves 10% webinar conversion and 50%+ attendance with Demio

How IMU Uses Demio to Drive Conversions and Provide Value to Their Audience

Internet Marketing Universiteit (IMU), a practitioner-led organization that trains entrepreneurs and marketers, needed a more efficient way to scale sales than time‑consuming one‑on‑one calls. Already experienced with webinars but hampered by GoToWebinar’s pricing and download requirements, IMU adopted Demio as a simpler, integrated webinar platform that fit their ActiveCampaign‑based marketing automation stack.

With Demio, IMU tags attendees by behavior, automates follow‑up sequences, and uses Demio’s analytics to refine presentations and reduce drop‑off. The result: weekly webinars with over 50% attendance, consistent sales on every webinar (including a top performance at just under a 10% conversion rate), and significant time savings from automated processes — all driven by Demio.

Internet Marketing Universiteit

Martijn van Tongeren

Co-Owner