Case Study: AppSumo boosts engagement and sales with Demio

How AppSumo Drives Extra Sales by Establishing a Live Connection With Their Massive Audience

AppSumo, the online marketplace for limited-time lifetime deals on business tools, wanted to add a live, personal element to its marketing and give customers a way to connect directly with founders. They needed a webinar platform that was stable, easy for internal teams to run, and simple enough for outside partners to use without prior experience.

AppSumo chose Demio to power its webinars, handling everything from event creation and partner participation to promotion and live delivery. With Demio, AppSumo now runs about six webinars per month, sees an average attendance rate of over 50%, and has increased engagement, sales, and partner value through live demos, AMA sessions, and real-time feedback.

AppSumo

Jeff Lurie

Business Development Manager