Case Study: Zenefits achieves $1.6 million in pipeline with DemandZEN

Zenefits generates $1.6M in pipeline with DemandZEN

Zenefits, an award-winning People Operations Platform, faced the challenge of moving beyond inbound leads to find larger deals earlier in the buying cycle to support its growth. To achieve this, they utilized intent data from 6sense but also needed a solution to identify the accurate buying center within each target account.

DemandZEN addressed this by taking Zenefits' weekly account lists, sourcing the buying teams, eliminating false positives, and scheduling qualified appointments via cold calling. The results were significant, including two closed deals—one being the largest in Zenefits' history—and the generation of $1.6 million in pipeline for the vendor.

Zenefits