Case Study: The ABM Agency doubles match rates and drives 8× CTR with DemandWorks Media

The ABM Agency doubles match rates and drives 8× CTR with DemandWorks

The ABM Agency, a full-service agency serving B2B organizations, sought to enhance its programmatic advertising capabilities to increase audience match rates and reduce wasted spend for its clients. They partnered with the vendor DemandWorks to leverage its DemandPRO DSP for more robust, account-based programmatic display.

DemandWorks implemented its DemandPRO platform, which uses proprietary first-party contact intent data and a B2B identity graph. This solution doubled audience match rates, reduced campaign launch times by 25-50%, and drove an average CTR of 0.69%, which is 8 times the industry average across 70 campaigns. The partnership with DemandWorks provided The ABM Agency with superior results and a flexible model without yearly contracts.

The ABM Agency