Case Study: Pluralsight accelerates global sales pipeline with DemandWorks ABM

Pluralsight drives pipeline across 12 regions with DemandWorks

Pluralsight, an online tech skills platform, needed to reach senior IT decision-makers within target accounts to scale its global sales pipeline. Their conventional marketing methods were generating volume but struggled to engage the high-level budget holders. To address this challenge, they partnered with DemandWorks for account-based marketing and content syndication using the eBulletins platform.

DemandWorks implemented a solution using first-party intent data to target specific buyers within accounts, delivering Pluralsight's content through its IT-focused eBulletins newsletter network. The results were significant: DemandWorks became Pluralsight's top-performing vendor, ranking #1 in 11 of 12 global regions. This performance drove Pluralsight to double its spend quarter-over-quarter, and DemandWorks became the second-largest driver of enterprise pipeline globally for the company.

Pluralsight