Case Study: CircleCI expands targeted DevOps lead generation with DemandScience

Uncovering Leads Within a Niche DevOps World

CircleCI, a leading continuous integration and delivery platform, sought to expand its top-of-funnel lead generation to target niche DevOps roles and reach companies behind the technology adoption curve. Their challenge was finding a partner who could move beyond generic IT targeting to identify these specific prospects for high-trajectory growth. They partnered with DemandScience to address this need.

DemandScience implemented its PureSyndication and PureABM solutions. PureSyndication first helped CircleCI expand its footprint into new enterprise markets, generating guaranteed lead volumes that converted at an increased rate. Subsequently, the PureABM solution used multi-channel engagement and intent data to reach target accounts, supplying the sales team with qualified leads that accelerated deal velocity. The partnership with DemandScience provided CircleCI's sales team with more prospects and allowed them to streamline their efforts and connect with the right buyers.

CircleCI

Michael Stearns

Vice President of Marketing