Case Study: Spanning doubles lead volume with DemandScience PureSyndication with Intent

Spanning Launches Content Syndication with Intent and Doubles Scale of Demand Generation Program

Spanning, a Kaseya company specializing in SaaS cloud-to-cloud backup, faced challenges generating the high volume of marketing qualified leads it needed. Their highly specific technographic and firmographic requirements made finding the right decision-makers at scale very difficult. To address this, they partnered with DemandScience and implemented its PureSyndication with Intent solution to effectively target in-market prospects.

DemandScience provided a scalable multi-channel content syndication campaign, treating the customer as a true partner with ongoing optimization and seamless integration into their marketing stack. The solution delivered significant results, including doubling the lead volume compared to previous vendors and achieving an 11% conversion rate from lead to MQL. This success allowed Spanning to focus its valuable resources primarily on DemandScience, exceeding its pipeline goals.

Spanning

Chris Varney

Demand Generation Programs Manager