Case Study: MX Technologies drives $4.5M in pipeline with DemandScience PureABM

MX Partners with DemandScience to Generate Demand from Target Accounts

MX, a digital transformation platform for fintechs and financial institutions, faced challenges generating quality leads from its narrow target market through paid advertising. They partnered with DemandScience and its PureABM solution to find a demand generation partner that could successfully engage their specific account-based marketing list and generate qualified leads.

DemandScience implemented a multi-channel campaign using digital, email, and telephone outreach to target decision makers with precision. The solution provided immediate results, influencing $4.5 million in pipeline, increasing lead quality, and serving as a reliable source of marketing-qualified leads. MX described the experience with DemandScience as "lead generation while we sleep" due to its effective and automated process.

MX Technologies

Mike Wallgren

Director of Marketing Operations and Digital Marketing