Case Study: a leading AI-powered provider boosts qualified lead delivery with DemandScience

Improve Lead Quality to Augment the Marketing Pipeline to Reach Revenue Goals

DemandScience partnered with a leading AI-powered provider of selling and pricing solutions to address its challenge of improving lead quality and processes for its pipeline. The client needed a hybrid program to generate more qualified leads for its account development representatives to help them reach their revenue goals.

The solution involved a PureSyndication program that combined content syndication with intent data and account-based marketing. DemandScience delivered 634 leads, exceeding the target of 573, and improved the client's MQL to SQL conversion rate by 33%. This reliable delivery of high-quality leads based on intent data led to a greater conversion rate and resulted in the client expanding the partnership into an ongoing, evergreen program.