Case Study: Quit Genius generates $4 million in pipeline with DemandScience

How Quit Genius Generated $4 Million of Pipeline with PureSyndication

Quit Genius, a digital clinic for treating addictions, needed to generate high-quality leads from HR professionals. Their existing campaigns with other providers were delivering poor quality leads, with up to 50% having no buying power, and required extensive manual data processing. They turned to vendor DemandScience and their PureSyndication solution to address this challenge.

DemandScience implemented a content syndication program that delivered high-quality, targeted leads directly into Quit Genius's CRM systems, eliminating manual data work. The solution generated over $4 million in ARR pipeline, decreased the cost-per-lead by 50% compared to previous campaigns, and became the company's number one lead source, saving the team significant time and resources.

Quit Genius

Chad Egelhoff

Director of Demand Generation