Case Study: Tealium achieves long-term pipeline growth with DemandScience

Tealium’s Engine for Long-Term Pipeline Growth

Tealium, a company that helps businesses manage customer data, needed to find a strategic way to generate long-term pipeline growth rather than just immediate leads. They partnered with DemandScience to use content syndication as a foundational tool for opening doors and populating their target accounts with new contacts.

DemandScience implemented a coordinated, multi-touch program that nurtured leads through targeted emails and complementary paid activities, focusing on account-level engagement over simple lead volume. This solution delivered transformative results for Tealium, including a 2,400% return on investment, sourcing or influencing $3 million in pipeline, and achieving the second-highest pipeline creation rate among all their marketing channels in 2024.

Tealium

Marie Murmann

EMEA Regional Marketing Manager