Case Study: a global cloud leader achieves 400% cost efficiency gain with DemandScience

400% Efficiency Gain for a Global Cloud Leader

A global cloud leader was looking to improve the efficiency and effectiveness of its mid and bottom of funnel content promotion. Instead of using a single channel, they partnered with DemandScience to activate their content assets across a more coordinated strategy.

DemandScience implemented a solution that combined content syndication with paid advertising, creating a "surround sound" effect for target accounts. This approach resulted in a 400% gain in cost efficiency, an 81% cheaper cost per lead, and 2.5 times more leads per account, proving the power of an orchestrated multi-channel strategy.