Case Study: Forcura accelerates pipeline growth and exceeds marketing goals with DemandScience

How Forcura Crushed Goals All Along Their Marketing Funnel

Forcura, a leader in healthcare technology, sought to scale its growth and penetrate the enterprise market in a more repeatable way. To build a marketing-driven engine, they partnered with vendor DemandScience for services including targeted advertising and content syndication to refine their targeting throughout the entire sales cycle.

DemandScience implemented a data-driven, account-based marketing strategy with highly targeted campaigns. This solution delivered record-breaking results, including hitting 103% of their MQL goal, crushing their SQL goal by 141%, and generating 219 new MQLs via content syndication in just two weeks. Marketing, powered by DemandScience, created 48% of the total pipeline and influenced 75% of all closed-won deals, proving to be the engine for Forcura's sustainable growth.

Forcura

Annie Erstling

Chief Operations Officer