Case Study: Dunlop Sports replatforms 6 sites and expands internationally with DemandPDX and Salesforce SFRA

Dunlop Sports launches 24 sites on schedule with DemandPDX

Dunlop Sports, a global family of sporting goods brands, faced the challenge of an obsolete e-commerce platform. Their Cleveland Golf site was running on the outdated Salesforce SiteGenesis architecture with unsupported third-party applications. Their parent company wanted to unify all brands under one roof and expand their complex product personalization capabilities internationally. They partnered with DemandPDX to replatform to the modern Salesforce SFRA.

DemandPDX rearchitected the personalization logic from the ground up and built six mobile-first US sites on SFRA with a shared cart. The solution included a sophisticated product configurator and the ability to easily launch international sites with ordering features that could be toggled on or off. As a result, DemandPDX successfully launched all sites on schedule and on budget, delivering 6 US and 18 international sites, which even enabled the Dunlop team to create some sites themselves without developer assistance.

Dunlop Sports