Case Study: Aritzia achieves a faster headless ecommerce experience with DemandPDX

Aritzia boosts mobile site speed and launches headless storefront with DemandPDX

Aritzia, a global fashion brand, faced the challenge of modernizing its ecommerce experience with a headless architecture without disrupting its complex and highly customized Salesforce Commerce Cloud backend. The project required DemandPDX to build a connection layer that would allow the new PWA Kit frontend to seamlessly access years of embedded business logic, legacy integrations, and custom pipelines while supporting a phased launch alongside the existing storefront.

DemandPDX engineered a translation layer within SFCC that intercepts SCAPI calls from the PWA Kit frontend, translates them into pipeline invocations, and reshapes the results into SCAPI-compatible responses. This solution allowed Aritzia to launch a faster, more responsive headless storefront that reused all existing business logic, reducing launch risk. The results included improved site performance, greater frontend flexibility, and a clear incremental path for future backend modernization, all provided by DemandPDX.

Aritzia