Case Study: Algonquin College boosts leads and conversions with DemandLab and Adobe Marketo Engage

Algonquin College boosts leads 71% with DemandLab

Algonquin College, a higher education institution, faced limited visibility into its complex, lengthy student recruitment process. To modernize its marketing, the college partnered with DemandLab to implement Adobe's Marketo Engage platform.

DemandLab served as a strategic and technical bridge, leading the implementation of Marketo Engage to transform marketing from "batch and blast" to data-driven engagement. The solution delivered a 71% year-over-year increase in leads, an 18% boost in sales conversions, and a 50% reduction in marketing costs for Algonquin College.

Algonquin College