Case Study: SkyZone achieves a 184% increase in click-through rate and 17% lower cost-per-click with DemandJump’s Traffic Cloud™

SkyZone optimized their digital advertising strategy and drove massive increases in qualified traffic by leveraging the DemandJump’s Traffic Cloud™ platform

SkyZone, a trampoline park operator, needed to optimize its digital advertising strategy but struggled to know which keywords, sites, and competitor tactics would drive the best results. To address these challenges they worked with DemandJump and its Traffic Cloud™ platform to better target display placements and attract more qualified traffic.

DemandJump’s Traffic Cloud™ identified the most powerful sites in SkyZone’s competitive ecosystem and generated a custom display whitelist; after deploying ads only to that targeted list SkyZone achieved a 184% increase in click-through rate and a 17% decrease in cost per click in one month, driving significantly more qualified traffic on a more efficient budget.

SkyZone

Neal Prewitt

Chief Operating Officer