Case Study: Camp Chef achieves 268% search revenue growth and 242% ROAS with DemandJump

Outdoor cooking company Camp Chef saw a 268% increase in revenue and a 242% increase in return on ad spend by leveraging the DemandJump platform

Camp Chef, a leading outdoor cooking manufacturer, faced the challenge of scaling ecommerce, improving efficiency, and expanding beyond its core male 30–50 audience to reach younger millennials. To achieve a ROAS target of 5 and grow revenue and market share, Camp Chef partnered with DemandJump, leveraging DemandJump’s competitive intelligence platform and paid search management to identify audience gaps and digital opportunities.

DemandJump analyzed tens of thousands of search queries, rebuilt Camp Chef’s paid search into clustered keyword campaigns, and launched more than two dozen campaigns focused on high-impact, efficient terms. As a result, Camp Chef saw a 268% increase in paid search revenue month‑over‑month, a 242% year‑over‑year increase in ROAS, a 25% lift in paid search traffic within 90 days, and an average 48% monthly increase in paid search revenue since relaunch — all driven by DemandJump’s platform and strategy.

Camp Chef

Devon Ellis

Digital Strategist