Case Study: DEFENDERS, a premier home security company, achieves $1.5M annualized savings and 2% conversion lift in 10 days with DemandJump

How premiere home securities company Defenders saved $1.5M annualized in just 10 days, while increasing total conversions by 2%

DEFENDERS, a premier home security company, faced wasted spend and inefficiencies in their paid search AdWords campaigns. They engaged DemandJump and its Traffic Cloud™ keyword clustering technology to diagnose and prioritize problem areas in their search strategy.

DemandJump’s Traffic Cloud™ immediately identified inefficient keywords and campaign structures and provided actionable recommendations to remove or restructure trouble spots. Within 10 days, DemandJump’s approach delivered $1.5M in annualized paid search cost savings and a 2% increase in total conversions, enabling DEFENDERS to reinvest savings to drive new customers and revenue.

DEFENDERS