Case Study: Tuffy Tire & Auto Care Centers boosts online reviews and star ratings with Demandforce

How a group of auto shops improved their online reputation and star rating using Demandforce

Tuffy Tire & Auto Care Centers, a group of 10 auto shops, sought a modern marketing solution to transition from print advertising to digital strategies. They needed to justify marketing ROI to investors and better engage their younger, digitally-minded customer base. The company turned to the vendor Demandforce for a comprehensive marketing and communication tool to address these challenges.

Demandforce implemented a strategy that included targeted email campaigns, a texting program, and automatic review requests. This solution led to a significant improvement in Tuffy's online reputation, with one location seeing a 49% increase in reviews and all shops receiving hundreds of new 5-star reviews. The adoption of Two-Way Text messaging was also met with a great customer response, and the general manager cited Demandforce as providing the most successful ROI of any marketing decision.

Tuffy Tire & Auto Care Centers

Bill Fulton

General Manager