Case Study: Tech Data institutionalizes Key Account Management in under 3 months and gains seamless global account planning with DemandFarm

Tech Data - Customer Case Study

Tech Data, a global technology distributor ranked No. 88 on the Fortune 500, needed a fast, scalable key account management (KAM) process and a holistic view of key accounts and the factors affecting their revenue to enable cross-team collaboration. To address this, Tech Data engaged DemandFarm and implemented DemandFarm’s Account Planner (with the Org Chart app) to standardize account planning across the organization.

DemandFarm deployed the Account Planner to institutionalize the KAM process in under three months, equipping account managers with actionable account insights that influence active opportunities and giving leadership a global view of key accounts at the click of a button. As a result, Tech Data now plans seamlessly across regions and teams, with a rapid, smooth implementation supported by DemandFarm’s responsive team.

Tech Data

Donny Reblitz

Consultant