Case Study: North Highland achieves scalable adoption of its selling methodology and stronger key-account engagement with DemandFarm

North Highland - Customer Case Study

North Highland, a leading change and transformation consulting firm, had invested in sales methodology training but struggled to put it into practice inside Salesforce. They needed engaging, visual tools to track relationships and identify key contacts like champions and detractors, so they implemented DemandFarm’s 100% native Salesforce app, including its Org Chart and account-mapping capabilities.

DemandFarm deployed its SFDC-native solution to provide strong visual org charts and contact-level data, which increased Salesforce adoption, improved user engagement, and enabled more targeted communication and meeting plans. By making account relationships and key data points easy to see and act on, DemandFarm helped North Highland scale adoption across teams and drive sales efforts in key accounts forward.

North Highland