Case Study: Mu Sigma achieves scalable key-account management and manages 85% of revenue with DemandFarm

Mu Sigma - Customer Case Study

Mu Sigma, a category-defining decision science and big data analytics firm, had a unique process for managing and growing its first 10 accounts but faced a challenge in scaling that approach after winning 100 additional Fortune 500 clients. To replicate and scale its key account management (KAM) processes, Mu Sigma engaged DemandFarm and its KAM technology/platform.

DemandFarm implemented an intuitive, easy-to-use interface that drove quick adoption and provided clear insights to scale Mu Sigma’s next-stage account processes. As a result, DemandFarm now manages 85% of the revenue generated, demonstrating measurable impact on account governance and growth.

Mu Sigma