Case Study: LiveRamp improves cross-sell and up-sell planning with DemandFarm Account Planner

LiveRamp - Customer Case Study

LiveRamp, an identity resolution platform company, faced challenges in mapping customer use cases to their offerings for effective cross-selling and up-selling. They also needed a simple and scalable account planning tool. To address this, they partnered with vendor DemandFarm.

DemandFarm implemented their Account Planner product, which enabled LiveRamp to create a landscape mapping customer use cases to their offerings. This provided LiveRamp with actionable insights, allowing them to effectively farm and mine their top accounts for new opportunities.

LiveRamp