Case Study: Duco achieves visual relationship heat maps and improved sales visibility with DemandFarm

Duco - Customer Case Study

Duco, a provider of cloud-based data normalization, validation and reconciliation for financial firms, faced a common CRM problem: sales teams could not see relationship maps or internal influences in Salesforce, relying instead on simple contact lists that limited visibility and hurt Opportunity wins. They turned to DemandFarm to address the need for Relationship Heat Maps and real-time relationship data inside Salesforce.

DemandFarm implemented its Salesforce.com native app—with simple drag-and-drop heat-map functionality—to transform Duco’s contacts into visual relationship views. The solution let Account Managers monitor internal influences, identify champions, and decide who to target or bring into meetings, enabling more informed opportunity pursuits. DemandFarm’s tool made contact management more effective and intuitive, directly improving Duco’s ability to pursue and convert opportunities.

Duco

Byron Livernois

Business Operations Manager