Case Study: Diebold Nixdorf achieves continuous, integrated account planning with DemandFarm's Account Planner

Diebold Nixdorf - Customer Case Study

Diebold Nixdorf, a world leader in connected commerce serving top global banks and retailers, faced a fractured Account Planning process that relied on PowerPoint and Excel despite prior consulting and tools. This manual approach hindered global framework rollouts, made consolidated annual and half‑year reviews time‑consuming, and placed heavy recurring bandwidth demands on sales operations as they looked for an easy‑to‑adopt, scalable solution.

DemandFarm implemented its Account Planner solution, ingesting reusable data from Salesforce.com to deliver actionable insights to account teams and foster an online, cross‑functional collaboration culture. As a result, DemandFarm helped institutionalize Account Planning and Governance into a continuous, managed process, reducing the review burden on sales operations and enabling Diebold Nixdorf to scale its account planning framework more effectively.

Diebold Nixdorf