Case Study: Belden achieves a single source of truth for global accounts with DemandFarm

Belden - Customer Case Study

Belden, a $2.3 billion company headquartered in St. Louis, designs, manufactures, and markets signal transmission products. As Belden built a team of Global Account Managers (GAMs) to manage large accounts across regions and business units, data remained trapped in silos with no institutionalized framework for account planning or assigning actionable tasks—so Belden engaged DemandFarm to help centralize and standardize global account management.

DemandFarm consolidated data from several Salesforce instances into a single instance, becoming the single source of truth for Belden’s global accounts. DemandFarm’s platform delivered pre-built Strategic Account Management frameworks while preserving Belden’s own metrics, enabling GAMs and regional reps to collaborate, build account plans, designate actions, eliminate silos, and support scalable growth.

Belden