Case Study: STM Brands achieves a 20% operating margin increase with DemandCaster

STM Brands Increases Operating Margin by 20% with DemandCaster

STM Brands, a global maker of tablet, laptop, and phone accessories, faced rising supply chain costs driven by spreadsheet-based planning, poor demand visibility, frequent expensive air freight, and disconnected sales, purchasing and production decisions. To close the gap with their NetSuite ERP and move planning to the cloud, STM Brands selected DemandCaster supply chain planning software to gain visualized forecasts and unified, insight-driven decision making.

DemandCaster was implemented as an integrated, cloud-based planning layer (via NetSuite/SuiteApp) that improved demand forecasting, inventory flow and cross-functional collaboration, enabling proactive inventory moves and smarter sourcing. As a result of DemandCaster, STM Brands increased operating margin by 20% (gross profit margin +5%), reduced costly air freight by 50%, lowered freight-to-sales by 25% year‑over‑year, and reported a 50% increase in sales profits.

STM Brands

Ethan Nyholm

President & Co-Founder