Case Study: High Ridge Brands achieves 15% inventory reduction and improved customer fill rates with Demand Works' Smoothie platform

Agile Supply Chain System Enables Rapid Growth for CPG Company

High Ridge Brands faced rapid growth and increasing complexity after acquiring multiple consumer personal-care brands, but was relying on manual Excel forecasting despite running Microsoft Dynamics ERP. To manage rising item counts, new distribution centers, contract manufacturers and changing demand patterns, High Ridge Brands turned to Demand Works and implemented the Smoothie® sales and operations planning platform to replace spreadsheets and provide a scalable, flexible planning backbone.

Demand Works implemented Smoothie® to support item supersessions, multi‑customer demand planning, and integration of new brands and distribution patterns, enabling brand managers to plan directly in the system. The solution scaled with HRB through multiple acquisitions (new brands onboarded in under six months), became the foundation for sales forecasting and budgeting, and delivered measurable results: a 15% reduction in inventories alongside improved customer fill rates, faster answers from a lean planning team, and smoother integration of newly acquired businesses.

High Ridge Brands

Scott Kirk

Chief Operating Officer