Case Study: Rapid7 enhances email nurture and multi-channel campaigns with Demand Spring

Rapid7 Enhances Email Nurture and Extends Multi-Channel Campaigns with Demand Spring

Rapid7, a software company providing security solutions, faced a challenge in implementing effective and personalized email nurture programs due to the capacity constraints of its small demand generation team. To build pipeline and develop relationships with prospects, they needed to quickly augment their capabilities, which led them to partner with the consultancy Demand Spring for their expertise in marketing strategy and implementation.

Demand Spring acted as a strategic partner and extension of Rapid7's team, developing a scalable, global lead nurture framework. They began with email, launching three distinct nurture flows that leveraged existing content and successfully drove pipeline. The initial campaign was a major success, leading to a continued partnership where Demand Spring helped extend nurtures into multi-channel campaigns using Drift and supported other key marketing technology initiatives.

Rapid7

Hannah Budreski

Senior Director, North America Growth Marketing