Case Study: MECCO boosts lead generation and Marketo execution with Demand Spring

How using industry-leading best practices and Marketo programs helped MECCO extend their marketing offerings

MECCO, a longtime leader in laser and pin marking, had a small marketing team that lacked the time and expertise to fully leverage their Marketo platform to generate qualified leads for their sales force. They needed to bring in a team of experts to enhance their marketing automation and programs, which led them to partner with Demand Spring for Marketo execution and consultation services.

Demand Spring worked as an extension of the MECCO team, implementing industry best practices to build and launch nurture programs, event marketing, and email campaigns. The solution included preparing for GDPR compliance and incorporating new webinar and virtual event offerings. As a result, MECCO now consistently generates high-quality leads and has significantly improved their marketing outreach. Demand Spring provided the critical expertise that allowed the smaller team to maximize their Marketo investment.

MECCO

Kristina Gleeson

Content Marketing Specialist