Case Study: Laurentian University accelerates Marketo implementation and optimization with Demand Spring

Demand Spring Guides Laurentian University to Marketo Success

Laurentian University, a bilingual institution in Ontario, faced increased competition for student enrollments and needed to improve its recruitment communications. To effectively respond to this challenge, the university's Digital Strategy department sought to implement and optimize its Marketo marketing automation platform but lacked the internal capacity and expertise. They called upon the vendor Demand Spring for assistance.

Demand Spring provided strategic guidance and tactical expertise to implement a complex lead scoring model and optimize the Marketo installation. Their flexible approach helped navigate internal resource constraints, saving the university an estimated year's worth of work. With Demand Spring's help, Laurentian University was put in a much better position to improve communications with prospective students and deliver on its recruitment goals.

Laurentian University

JP Rains

Director, Digital Strategy