Case Study: XanGo achieves scalable global distribution and improved demand forecasting with Demand Solutions

Delivering Nutrition Supplement to a Fast-Growing Global Market

Xango, a Utah-based maker of the premium XanGo juice, needed to forecast and deliver a delicate, heavy supplement into fast-growing international markets where demand is driven by word-of-mouth and launch behavior is hard to predict. Short fruit processing windows, multi-tier distributor networks, and the high cost of air freight made getting forecasts and distribution right a critical business challenge. To address this, Xango adopted Demand Solutions’ Requirements Planning and Forecast Management.

Demand Solutions quickly modeled Xango’s logistics (a demo in hours) and the full system was live within 30 days, allowing Xango to run “what if” scenarios, add distribution points easily, and manage distribution and bill-of-materials planning in one tool. By using Demand Solutions’ Safety Stock and Safety Time features and benefiting from hands-on support from Ed and Jeff Bower, Xango improved forecasting agility, simplified training and scenario testing, and reduced the risk of costly expedited shipping during rapid market rollouts.

Xango

Brian Wilson

Senior Manager, Supply Chain Systems