Case Study: FARO Technologies boosts conversions and streamlines marketing operations with Demand Frontier

FARO Technologies boosts conversion rates by 1,012% with Demand Frontier

Demand Frontier partnered with FARO Technologies, a global 3D imaging company, to overhaul its marketing strategy. The challenges included migrating a complex marketing automation platform (MAP) from Eloqua to Pardot without interrupting revenue-generating programs and increasing conversion rates on a key landing page.

Demand Frontier executed a successful MAP and data migration, followed by an A/B test that redesigned a core landing page. The solution included streamlining the narrative, optimizing form placement, and leveraging social proof. This resulted in a 1,012% increase in conversion rates and provided FARO with a clean, efficient marketing automation platform.

FARO Technologies