Case Study: FARO Achieves 1,012% Conversion Growth with Demand Frontier

FARO Technologies A MAP Migration with a Marketing Perspective

FARO, a global 3D imaging and data capture company, was looking to modernize its marketing operations and improve the performance of a core content landing page. During a broader marketing automation platform migration from Eloqua to Pardot, the company also needed help maintaining revenue-generating programs and presenting a refreshed brand experience across global markets.

Demand Frontier supported FARO with MAP migration services, data de-duplication, and a landing page redesign/A/B testing program. By streamlining the message, improving the design, moving the form higher on the page, and strengthening social proof, Demand Frontier increased conversion rates by 1,012% on the landing page while helping FARO complete its migration with clean, standardized data and minimal disruption.

FARO

Lisa Cole

Vice President of Corporate Marketing