Case Study: Cyara achieves $935K in influenced pipeline with Demand Frontier's cross-channel paid media strategy

Cyara drives $935K in influenced pipeline with Demand Frontier

Cyara, a global leader in customer experience assurance, partnered with Demand Frontier to address the challenge of building a qualified sales pipeline for its IVR Testing Platform. With a competitive B2B landscape and a long sales cycle, Cyara needed a strategy to efficiently boost awareness and drive measurable results across paid media platforms.

Demand Frontier implemented a cross-channel paid media strategy using Google Ads, LinkedIn, 6sense, and Marketo. This solution generated $935K in influenced pipeline and achieved a 546.6% ROI for net new opportunities. The campaign also delivered 42 demo requests and 3 new sales opportunities, significantly outperforming industry benchmarks with an overall 5:1 ROI ratio for Cyara.

Cyara