Case Study: ASUG grows pipeline beyond events with Demand Frontier

ASUG grows pipeline 41% beyond events with Demand Frontier

The customer, ASUG, the largest SAP user group in America, faced a significant challenge when the pandemic cancelled all in-person events, which were their sole strategy for generating new leads and brand awareness. Demand Frontier was engaged to help develop new digital marketing programs to grow their pipeline beyond these events.

Demand Frontier implemented a strategy involving a LinkedIn advertising program, the development of thought leadership and testimonial videos, and sales enablement content. This solution delivered substantial results, including a 233% increase in reach, 283 new leads generated (exceeding the pipeline goal by 41%), and a 16% increase in video views, which helped consolidate the brand's message.

ASUG