Case Study: Coca-Cola Beverages Africa improves inventory visibility with Demand Driven Technologies Replenishment+

Coca-Cola Beverages Africa - Customer Case Study

Coca-Cola Beverages Africa (CCBA) faced growing complexity as SKU and product category counts rose, while forecast-driven planning and spreadsheet-based replenishment made it difficult to manage inventory effectively. The company was struggling with too much of the wrong materials, not enough of the right ones, and persistent gaps in stock-out rates, on-time in-full performance, and forecast accuracy.

Demand Driven Technologies helped CCBA implement a Demand Driven Material Requirements Planning (DDMRP) approach using Replenishment+ after an initial pilot and spreadsheet rollout. The vendor’s solution improved visibility into raw materials and finished goods, and in Namibia it drove a 29% reduction in total inventory within the first two months; CCBA later expanded the deployment to additional countries.

Coca-Cola Beverages Africa

Steven Wicks

Planning Manager