Case Study: Faye expands display ad reach 4X with Delve AI

Using Personas to Identify Niche Targeting Ideas

The fashion brand Faye faced a challenge in expanding the reach of its digital display ad campaigns. Their basic analytics limited their ability to identify new, cost-effective audience segments beyond standard targets like "children's apparel." Faye turned to Delve AI's persona generator software to gain a deeper, automated understanding of its audience.

Delve AI analyzed Faye's first-party data and generated detailed audience segments. A key insight revealed that Faye's buyers had unique hobbies, such as comics and crafts. By targeting these new niche segments with tailored ads, Faye achieved a 4X increase in campaign impressions and clicks, generating an incremental 30,000 clicks per week with comparable performance metrics.

Faye

Jose John

Founder Partner